We know shopper behaviour
The company was founded in 2011 with roots in world-leading retail management and shopper behaviour research. We use unique shopper-centered methods and collaborate with world-leading retailers and brands to develop their sales and improve the customer experience.
86 500+
Interviewed shoppers in store and online
2 600+
Analysed eye tracking recordings of entire store visits
680+
Evaluated campaigns
290+
Projects executed
Tune in on Frida talking on the Next Gen Retail Pod
Our tools
To get a broad and thorough understanding of the shopper, we always combine an effective selection of at least two data-sources that capture different aspects of the behaviour or attitudes of shoppers. By for instance connecting eye tracking data to receipts, we can measure a particular behaviour's impact on sales.
Eye tracking
Unique insights about the shopper behaviour in store.
Latin square & sales data
Academically founded method to measure sales effects.
Shop-along
Researchers follow the shoppers in store and conduct in-depth interviews.
Personnel interviews
Securing an efficient and frictionless implementation.
Online panel
Large scale online surveys to quantify key insights.
Shopper observation
Quantifying insights about the shopper's behaviour in store.
CDT
Action driven decision trees uniquely rooted in the shopper perspective.
