Services for Brands
Retail Academics has long worked with the largest brands in Nordic grocery retail, but also in other consumer goods segments.
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It's difficult to predict how shoppers react, especially where habit is involved. It takes more than gut feeling to launch a new product, change a packaging, execute a campaign, or develop a category.
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Our unique presence in the physical store – where we conduct everything from simpler interviews to advanced sales and behaviour experiments – enable brands to feel safe that we provide them with reliable and realistic data to take decisions from.
In-store testing
Tests in store that secure the implementation of your initiative.
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What placement in the shelf generates the best sales effect for our product(s) and the category as a whole?
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Can our projected initiatives be implemented in store? What effects do they have?
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What communication gets the most attention in the store environment?
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What data-based arguments can we use to further the implementation of our initiatives in stores?
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Product and concept testing
Assess your product or concept initiatives before launch to ensure success.
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How can we expect our new product to perform in stores?
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What do shoppers think about our new product, its design, and its positioning in relation to the rest of the assortment?
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How will our new packaging concept be received by shopppers? What positive/negative effects may it yield?
Insights online
Accelerate the online development through shopper-centric insights.
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How do our shoppers behave online in comparison to physical stores?
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How do shoppers interact with our brand's online and offline touchpoints?
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What products and campaigns are the most sought-after by our online shoppers?
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Category development
Deep-diving insights driving category growth.
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How can we work to contribute to the category's development in store?
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What is the optimal planogram to improve the shopper experience, to inspire shoppers, and/or to make our products more visible in the shelf?
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How can we best work with inspiration in our category?
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How can we get shoppers to try more products?
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Campaign development
We thoroughly evaluate campaigns to optimise their effects based on solid insights
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What promotions, messages, and products are most effective for our category?
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How can we increase the sales of our campaign initiatives?
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Do our campaign have the desired effect on the shopper experience and our brand perception?
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Is the communication related to our campaigns effective? How can it be improved?