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Retail Academics – Patrik Thulin, Frida Åkerlund, Christina Waclaw, Moltas Källblad, Kim Utas Viklund, Dennis Lovnell, Velitchko Velitchkov

Get in touch

We're excited to hear from you. Come by for a coffee, give us a call, or send us a mail. You're welcome to contact one of our team members, or fill out the contact form further down.


Our Team

All our employees are passionate about retail and have both the competence, experience and enthusiasm required to analyze the data, and take it into action.

Dennis Lovnell

Dennis Lovnell

Partner / Field Team Leader

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Jens Nordfält

Board Member /


Frida Åkerlund

Frida Åkerlund

Senior Partner / COO

Christina Waclaw

Christina Waclaw



Fredrik Holmvik_Fotor.jpg

Fredrik Holmvik

Board Member / Senior Partner

Kim Utas Viklund

Kim Utas Viklund

Senior Partner /

Head of Analytics

Velitchko Velitchkov

Velitchko Velitchkov

Partner / Analyst

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Carl-Philip Ahlbom

Quality Assurance Manager

Contact Form



Next Gen Retail Hub

St Paulsgatan 22A

118 48



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