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The new shopper behavior
With Patrik Thulin and Frida Åkerlund
Webbinar and report | september 14th 2023
A year ago Retail Academics carried out a study of 'the new shopper behaviour' in connection with the rapid changes in the world around them.
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Now when both the shopper and the market had time to begin adapting, we carried out a follow-up – did the behavior change in line with what was predicted? Which trends seem to be abating? Which ones seem to continue? Which ones seem to turn?
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The webinar is in Swedish but the report can be downloaded in English,
© 2022 by Retail Academics
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