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The new shopper behavior

With Patrik Thulin and Frida Åkerlund

Webbinar and report | september 14th 2023

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A year ago Retail Academics carried out a study of 'the new shopper behaviour' in connection with the rapid changes in the world around them.

Now when both the shopper and the market had time to begin adapting, we carried out a follow-up – did the behavior change in line with what was predicted? Which trends seem to be abating? Which ones seem to continue? Which ones seem to turn?

The webinar is in Swedish but the report can be downloaded in English,

Download the report (English available)

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