The digitalization is challenging traditional retail business models due to new shopping behaviour and expectations. As the landscape is changing the store’s role and its concept must adapt. At the same time, digitalization is emerging the physical store which offer new opportunities in terms of meeting shoppers’ expectations and gaining valuable insights.
The development process of the next generation store concept will have to navigate through uncertainties, and data-driven insights will be of utmost importance to do it successfully. Retail Academics is specialized in data-driven store development. Whether it is about driving sales and shopper experience in the current store concept or a full transformation, our development process is originated from hard facts.