In-Store Communication & Campaign Effectiveness
Shoppers cannot buy what they don’t see. POS and campaign material are effective tools for highlighting products; but what impact does one in-store campaign have on sales?
By tracking shoppers’ attention, attitudes and shopping behaviour in connection to in-store communication and campaigns, we define the effects and develop recommendations for continuous improvement of your in-store communication and POS. This includes digital as well as analog communication.
Through categorisation of the mechanisms of mechanical sales down to the micro level, we can create a framework for maximising the effects of sales-generating communication, both off- and online.